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How come your 'ukuleles are so inexpensive?
Since our humble beginnings as Kanile'a in 1998, and while I built under the name Ho'okani (since 1991), affordability is very important to me. I believe that we can "Spread a little Aloha" through music. The Aloha spirit is not just a feeling; it is a way of life to us. Anyone who gets to know Kristen and I can clearly see how we live Aloha. Yes, we are in business and we cannot survive living in Hawai'i giving 'ukuleles away, but we can provide a high quality instrument at a competitive price. We achieve this through an efficient work environment. Modernizing steps with efficiency and consistency as a priority. Above all, charging very fairly for the work we do. Even with all our popularity across the United States, Japan and now even Europe we have not raised our prices recently. With over 1200 instruments built by my hands over the last 15 years, it's fair to say that I have been able to master my craft. I don't consider myself a brain surgeon wanting some outrageous dollar amount for doing something that I love.
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