KĀNEʻOHE, HAWAIʻI – Kanileʻa ʻUkulele, Hawaiʻi’s premier ʻukulele company, is featured in the latest United Nations “Lid is On” podcast series. Reporter and podcast host Daniel Dickinson interviewed master luthier and company co-owner Joe Souza for an in-depth look at a small business that operates daily to prove “sustainability and profitability can co-exist.”
“Planting a koa tree for every ʻukulele we build is not something we just say, but it’s something that we do,” said Souza when explaining the connection of the ʻukulele to the land, to aloha and to the inspiration of the soul. He delves into the milling and building process. He also shares Kanileʻa ʻUkulele’s deep commitment to reforestation with an unprecedented goal: to plant 195,000 trees – 1,000 trees for each nation of the world.
Hear the podcast in its entirety by visiting UN News online at this link: https://news.un.org/en/audio/2020/08/1069351
About the UN:
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The UN’s Chief Administrative Officer is the Secretary-General. 2020 marks the 75th anniversary of the United Nations.
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About Kanileʻa ʻUkulele:
Husband-wife team Joe and Kristen Souza founded Kanileʻa ʻUkulele in July of 1998. Joe apprenticed under master luthier, the late Peter Bermodez, learning “uncle Pete’s” traditional Hawaiian building techniques while working to integrate today’s 21st century technologies. This mash up of old and new has proven effective in creating a full-bodied, rich sound that is distinctive of these playable masterpieces. Their three adult sons are now an integral part of the business. Joe collaborates with the youngest, Kahiau, regarding design and production. Kristen mentors their middle son, Iokepa, in administrative operations. Their eldest, Kaimana, oversees Sales and Marketing for both retail clients and dealers around the globe. Together, the Souza family strives to innovate a healthy and creative world through high quality and joyful sounding ʻukulele.
Kanileʻa ʻukulele are available worldwide through authorized dealers and directly from the factory. For more details or to meet the team on a free Kanileʻa tour, call (808) 234-2868 or visit kanileaukulele.com.